Frozen Fruits and Veggies Can Beat "Fresh"
The freezer aisle might be the most underrated in the store.
"Fresh" sounds obviously better. When it comes to nutrients, frozen often quietly wins.
Frozen at peak ripeness
Produce for freezing is usually picked ripe and frozen within hours, locking in vitamins. "Fresh" produce can spend days or weeks in transit and on shelves, losing nutrients the whole way. Frozen berries, spinach, and peas frequently match or beat their fresh counterparts.
Cheaper and zero waste
Frozen lasts for months, so nothing rots in the drawer, and it's usually cheaper — especially for out-of-season fruit. You use exactly what you need and save the rest.
The move
Keep the freezer stocked with fruit for smoothies and veg for quick sides. It's just as nutritious, lasts longer, costs less, and makes eating produce effortless on busy days.
Ask kiiwii
- Is frozen fruit as healthy as fresh?
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- Is frozen or canned better?
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